You have diligently been working in your business, maybe for a few months, maybe for a few years. You feel more comfortable in your service offering, you have a steady stream of clients and your profit and revenue figures are looking healthy. However, you know the time has come that to continue scaling your business, or work fewer hours (or both), then you are going to need to bring in some help.
A positive company culture has so many benefits, both for you and your team; it promotes teamwork, increases productivity and work quality, keeps very motivated and critically, keeps your team happy, which reduces turnover (a BIG hidden business cost).
Plus, think about the kind of company you want to build. Is it somewhere you want people to love to work? Creating a positive and collaborative culture in the workplace is the most critical step to achieving this.
We are often so busy juggling our clients, our team and our own business day-to-day operations that it can be hard to remember to come up for air. Also called a strategy day, a CEO day is some time that you take out of the daily grind to focus on achieving your high-level business goals.
When you are up against it, it can be so easy to get swept away with it all and before you know it, your own business has fallen by the wayside. The best way to combat this is to carve out some non-negotiable time to refocus on your business direction, take some time to review what is working and what you need to tweak and get your headspace back to a place of clarity.
Good communication. The number one requirement I see in job specs and the first skill I often used to see on CVs (resumes for my American friends) back in the days where I did 20 odd interviews every month. It was also the one skill that when questioned on in interviews, almost always tripped people up. When asked what good communication looked like I would often get answers such as “answering emails promptly” and “picking up in the phone instead of emailing”. While correct in the most basic form, effective client communication goes so much deeper than this and I personally think is one of the most important things to nail to keep your clients happy.
We all know how important it is to start on the right foot with clients, as first impressions count, right?! Absolutely, and therefore creating a top-notch client onboarding process is often at the front of people’s minds, particularly as we are so excited to get that new client or customer! But what about the end of the relationship? We have the money, the client has their beautiful product or their service is delivered successfully, that’s it, right? Well yes, but how you exit the relationship is actually almost as important as how you enter it and providing your client with a killer offboarding experience (rather than just a quick email saying thank you and goodbye) can reap a lot of not-so-obvious benefits for you both!